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Thursday, November 24, 2011


Optimize Your Blog For Search Engines

Google Analytics 

Google Analytics is a free product that tracks your website and gives detailed statistics about visitors to your website. Features of Google Analytics : Analytics can show you

  1.  How people found your site.
  2.  How they explored it?
  3.  And how you can enhance their visitor experience. 
With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

    Google Analytics Report

        Google Analytics has over 80 reports to help you gauge your site's performance -- whether by usage metrics, return visit numbers, or time on page. 

  • Visitors
                      This section provides information on visitor interaction with your site, the type of visitors, and information about how they are viewing your site.Benchmarking, Map Overlay, New vs. Returning, Languages, Visitor Trending, Visitor Loyalty, Browser Capabilities, Network Properties, User defined.

  •    Traffic Sources
                       Find out how different offline or online sources sent traffic to your site. View which sources are driving the most traffic to your site and spot trends from the provided graphs and charts.Overview, Direct Traffic, Referring Sites, Search Engines, All Traffic Sources, Keywords, AdWords (lists AdWords-specific information like AdWords Campaigns and Keyword Positions), Campaigns, Ad Versions.

  •       Content
                      These reports are all about the pages in your site and how visitors interacted with each one. Use the data here to find time on page, landing and exit page information, and a navigation summary for pages. Another free Google product, Website Optimizer, has been useful for advertisers looking to increase conversions by testing different versions of their content. You can learn more about it here.Overview, Top Content, Content by Title, Content Drilldown, Top Landing Pages, Top Exit Pages, Site Overlay, Site Search, Event Tracking (in Beta).

  •        Goals
                     If you've set goals for your Analytics account, then you should see data in these reports.Overview, Total Conversions, Conversion Rate, Goal Verification, Reverse Goal Path, Goal Abandoned Funnels, Funnel Visualization.

  •       E-Commerce
                    For Ecommerce site owners, these reports give extremely helpful information on the revenue, transaction, and ecommerce activity on a site. There's a whole section on product performance to view your top-selling product, right down to the SKU number.Overview, Total Revenue, Conversion Rate, Average Order Value, Product Performance (Product Overview, Product SKUs, Categories), Transactions, Visits to Purchase, Days to Purchase.



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Author: Mohammad
Mohammad is the founder of STC Network which offers Web Services and Online Business Solutions to clients around the globe. Read More →